About Us

Enigma boutique is located at the heart of Israel’s most luxurious shopping destination, Kikar Hamedina, Tel-Aviv. Kikar Hamedina serves as the exclusive local destination for international premium brands in Israel.  Silvia Schwartzman, the owner and founder of Enigma Boutique, is well known for her fine taste and her unique buying selections. As the doors of the beautiful Enigma Boutique open, customers are transported into a world of elegance and timeless luxury. The boutique spreads over two different floors of 650 Square Meters, of which one area is dedicated entirely to Dior, in the format of ״shop in shop״. The interior design of Dior’s flagship store in Israel was inspired by elements from the 18th century, coupled with Dior’s modern brand signature and traditional design such as Louis 16th styled furniture. 

The interior design follows the interior design of the boutiques around the world. Enigma takes pride in the marvelous shopping experience it offers its clients and the fitting booths are spacious and welcoming. The lower floors emphasises designers such as Valentino, Celine and Chloe with costume corners and alongside showcasing collections by Azzedine Alaia, The Row, Alexande McQueen, Tom Ford and Giambattista Valli, representing Ready-To-Wear, Bags, Shoes and other accessories and leather goods. Enigma has established itself as one of the most elegant and refined high fashion boutiques in Israel since 1989. In the last year, the boutique has launched another “shop-in-shop”, dedicated to menswear, womenswear and accessories by Brunello Cucinelli and featuring the brand’s signature interior design.

About Us at Enigma Boutique
Hei be-Iyar St 34
Tel Aviv, Israel